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Festival de Cannes: The video of the Segway street marketing operation for San Marina!

During the Cannes Film Festival, San Marina carried out a major communication operation ... On this occasion, a major Segway Segway system was set up, in collaboration with Mobilboard Nice-Promenade and Gazelle Communication. It was a real buzz that San Marina created for 3 days, at the International Film Festival , in Cannes ! Indeed, the famous shoe brand invited all passers-by to go to the boutique, rue d'Antibes, to choose the shoes of their choice and pose with them, in front of a professional photographer. At the end of the 3 days, 15 photos were selected and Internet users can elect, on Facebook, the "Cannes star"!

A communication operation that seduced passers-by who were walking on the Croisette and who necessarily met the 3 hosts and hostesses at Segway Segways , who came to inform them of the competition and the prizes to be won.At nightfall, Segway Segways, equipped with the LED system, lit up to surprise people who were going to the various evenings organized as part of the Cannes Film Festival .

After Marseille-Provence 2013, the LED system has once again created the event! The light fairings attracted the attention of all passers-by and the flashes of professional photographers present for the event.

Discover the video of the street marketing operation for San Marina, during the Cannes Film Festival:



Realization: Mobilboard Nice-Promenade and Gazelle Communication
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