Street Marketing: Mobilboard equips its Segway Segways with video, sound and lights!
By incorporating a video projection and sound system into its Segway Segways, MOBILBOARD achieves a world first and is a true pioneer in terms of ecological and digital communication. This gigantic street marketing operation was commissioned by the network of real estate agencies ORPI which wished to increase its visibility around its key agencies in Paris and the Paris region.
The agency Mobilboard Paris responded to ORPI's request by proposing an innovative and original concept favoring proximity and sympathy capital with the target: adding to the Segways a fairing backlit by LEDs and an elaborate system of video projection with pregnant.
Thus, for a week, between 5 and 8 pm, little "elves" in the colors of Orpi wandered through all the Parisian districts where an Orpi agency was present, in order to offer Orpi gifts.
A convoy of 4 Segways projecting ORPI advertisements on the ground, all with sound, traveled a few hundred kilometers to reach the 16th arrondissement from Paris to Vincennes, from Monday 3 to Friday 5 December! How not to attract attention and arouse the curiosity and even the wonder of passers-by?
Already widely used by many advertisers to carry out their street-marketing campaign, Segways are likely to be seen more and more on the streets of large cities. It is indeed the communication tool with the highest visibility rate! The possibilities of personalization being unlimited, the Segway Segway as well as the MOBILBOARD network will quickly become references of new generation street-marketing!
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