Street marketing campaign in Gyropode Segway for Lynx Optique Cannes

Published on 09/08/2012

In order to announce the reopening of the Lynx Optique store, the Mobilboard Cannes agency deployed a street marketing campaign on 3 Saturdays with 1 animator and 1 animator in advertising Segway gyropods who went to the contact of the passers-by in the catchment area of the point of sale in order to announce them the reopening of the store. They handed out promotional coupons to the target passers-by, allowing them to pick up gifts in the store and benefit from significant discounts on the biggest brands of sunglasses. Result : An outstanding visibility in the whole center of Cannes and many returns in store.