Volkswagen presents its new up to the people of Cannes via a street marketing campaign with a Segway Gyropod

Published on 02/09/2012

Volkswagen entrusted Mobilboard with the organization of a street marketing campaign with advertising Segway gyropods to present its new city car: the UP 2 animators go to the contact of the Cannois in the main shopping and pedestrian streets of the city center to give scratch cards.