Nice Shopping: Promotion of the Christmas parade
Thestreet marketing operation took place from 3/12 to 10/12. It is an event sponsored by the group"Nice Shopping", that is to say: all the neighborhood shopping associations, the City of Nice, the CCI, the CMAR, the Office of Tourism, IKEA, Nice Star, Galeries Lafayettes. Carrefour Lingostière etc
For the first time in France, the City, the CCI, the CMAR, local businesses and major retailers joined forces to promote the 6,000 businesses in the city of Nice.
The event consisted of a Great Christmas Parade offered by the merchants. Objective: to set up activities in the city to boost local commerce!
Our devices: 2 Segway animators who promoted all the districts of Nice the days before the parade.
On the day of the parade, 3 field devices :
- 1 pair on foot + musicians
- Second pair on foot + musicians
- 2 Segway animators + musicians
These 3 groups criss-crossed the neighborhoods in order to animate these catchment areas and attract the flow of people to the Grand Parade, which took place at the end of the day on 10/12.